Design Dreams: Green

These Parks and Recreation-inspired posters light up my world. First, they’re puns. Second, they’re puns from Parks and Recreation. Third, the greens are exquisite.

Considering each of these puns are rules from the Pawnee farmers market, it makes sense that each of them utilizes a lot of green. But it’s exactly how those greens are used that makes these posters amazing to me.

In the “peas” poster, both greens used for the word peas are reminiscent of actual peas. In the “romaine” poster, the fading greens used for the word romaine are reminiscent of lettuce. In the “bay leaf” and “olive” poster, the word olive uses (duh) olive green, and the red is reminiscent of a pimento. (The addition of the pimento aspect makes me absolutely giddy.)

peas romaine olive

These things are integrated so nicely that you might not even realize at first how the colors are meant to coincide with the specific foods mentioned. When things just look nice, we often get “distracted” and don’t look further than that. And a lot of the time that’s totally awesome and fine! It’s nice to appreciate when something looks nice. But I also love admiring the nuances designers put into a piece. The intentional things that we so often perceive as just there to look nice are such a treat to find and talk about.

Overall, the use of contrasting greens also makes these posters work so well. Using the “same color” doesn’t have to be boring in the slightest when you consider all the shades and hues there are to choose from.

You can check out more of Hajin Kim’s work on instagram and her website.

Thoughts?

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