Design Dreams: Centered

As summer winds down I can’t help but think of baseball. And when I think of baseball and summer I inevitably think of a beloved movie from my childhood: The Sandlot.

This poster by I AM CRIME is a perfect example of why I love when text is not only centered but also justified. Blocks of text, when they have the appropriate tracking, kerning and leading, are quite pleasing to the eye. Justifying text is something I wish more people would do when creating designs that rely on central alignment. It’s such a simple adjustment that can totally change how a flier, poster or announcement feels. It really helps to make things feel less amateur and, well, not as boring.

Blocks of text like this also remind me of art by Piet Mondrian. (Seeing his work in real life at MoMA? That was by far one of my favorite parts about living in New York for an internship. And I did some pretty cool ish while there.)


My other favorite aspect of this piece is how the bottom of the “triangle” is A) reminiscent of a baseball diamond and B) pointing to the quote. It inherently and naturally draws the eye to the text. I love when pieces include this type of direction.

Check out more work from I AM CRIME on their Society6 page.


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